Researchers at IBM's India Research Laboratory on Thursday that they've developed a new data-masking technology to protect private information captured in call centers.

In a phone interview, , senior manager of the secure and services group at IBM's Thomas J. Watson Research Center in Yorktown Heights, N.Y., said that while theft of private information from recordings hasn't been a major issue, IBM wants "to proactively address a potential threat that can be used in an attack vector in call centers."

"This is a very important piece of technology because IBM takes security and concerns of its customers very seriously, and it's key to maintaining customer trust," said Rao. He stressed the role that IBM Research is playing in bringing innovation to IBM's services business, a synergy often overlooked.

For IBM services clients with call centers, this technology should help ensure compliance with data security rules. "This is a technology that can be used to mask sensitive data and promote with the numerous privacy and security laws that exist," said Rao.

Using speech analytics, the technology identifies sensitive information in audio recordings, such as credit card numbers, and masks it so that the data is only accessible to authorized people. With the help of metadata, the technology also masks sensitive information captured in recordings of call center screens, which are often associated with audio recordings.

Rao said the technology has been piloted in some call centers, but that IBM is not yet sure if whether it will be offered as a service or a shrink-wrapped product.